Melissa Slavsky, Director of Digital Strategy
Melissa’s passion is using her compassion to develop marketing strategies, both traditional and digital, to move her clients far beyond their competitors.
With more nearly 20 years of experience in marketing and advertising, specializing in consumer behavior and social listening, Melissa has used her talent to help clients grow their business. Her expertise has impacted a wide range of industries, including professional sports and the top 100 internet retailers. Her client list includes Bath & Body Works, GNC, Ralph Lauren, Kenneth Cole, 1800Flowers, Microsoft, Intel, Nike, the NFL, and Major League Baseball.
Melissa creates both short and long-term strategies through a combination of qualitative, quantitative, and ethnographic techniques. She is an expert in cross-channel analytics, social listening, audience development, and digital media buying/optimization, with a focus on ROAS (return on ad spend).
Melissa has an innate ability to connect with her clients and asses their business needs. She relates to their level of knowledge in marketing, advertising, and social media while surpassing key performance metrics. These KPMs include PPC, SEM, audience targeting, retargeting, contextual targets, direct site buys, mobile advertising, CRM targeting, paid social, and video ad targeting.
Melissa has worked businesses of varying sizes within local, national, and international markets. Business types include B2B, B2C, E-commerce, and SaaS.
When not behind the computer, Melissa enjoys volunteering at local farm sanctuaries, practicing yoga, exploring the vegan food scene in Portland, Oregon, and hanging out with her two tuxedo kitties.
Communication is Everyone's Responsibility
"Understanding communication needs within an organization is everyone's responsibility. The policy may be distributed from the top down, but important insights regarding bottlenecks and efficacy come from the front line.
Everyone needs to have a voice to develop the best process and procedure."
~ Lizabeth Wesely-Casella, CEO