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Internal communications are the lifeblood of your business, whether you realize it or not.

Much like the earth as comprised of land + sea + sky, the components of internal communications are process + documentation + culture.  As each example needs a harmonious balance to be successful, both also require care and nurturing to develop a healthy and prosperous environment.

To extend the metaphor even further, if internal communications are akin to the earth, then your business is like the solar system, where our world plays a vital role in balance as well as synergy.  The bottom line is, internal communications matter, and paying close attention to the mechanics will keep processes and staff in alignment, successfully spinning in their proper orbits.

The bottom line is, internal communications matter, and paying close attention to the mechanics will keep processes and staff in alignment.

So how do you know when your policies and plans are breaking down?  And why does this complex function impact your business?

The answer to both of these questions is relatively simple; you can judge the health of your internal communications by the resilience of your teams.  When your people are underperforming, or they are burning out, or even worse, they are jumping ship, your policies and plans aren't working.  Your processes are broken, and those breakdowns affect the people that do the jobs that need to be done.

Take a moment to visualize your team as an assembly line of widget builders.  They are eager to make as much product as they can, in a way that meets expectations, and share in the pride of a job well done.  Now think about what it's like when processes break down.  Your workers scramble to salvage what they can as fast as possible, but your product doesn't pass seamlessly from one worker to the next.  Instead, it gets dropped or broken, or maybe it will pass by individuals without an inspection, and possibly the widgets get lost.  Add to that, outdated or missing documents such as handbooks, SOPs, and job descriptions, and the newest workers on the line are just spitballing their way through the day, with little guidance and nobody around who has time to do their own job and train the new people too.  The final straw, at the end of the day, when those on the factory floor are tired, discouraged, and confused, they are all wearing ear protection and can't communicate questions or find adequate support.  This is where broken culture can drive people to leave their job, the one that supports you.

No matter what your business is, services, sales, or tech, internal communications are critical to the business ecosystem and organization's health.

Even if you don't work in the widget building industry, and your business isn't based in manufacturing, your workers still start with the process.  They still need guidance, and they very much need leadership and support.  No matter what your business is, services, sales, or tech, internal communications are critical to the business ecosystem and organization's health.   You can cultivate a reputation that draws and retains high caliber talent by simply building a framework that fosters innovation and facilitates success.  You can improve efficiency, save money, and earn loyalty by streamlining, clarifying, and listening proactively - all of which are outcomes of robust internal communications plans and policies.

The important takeaway is this: no matter the size of your business, or the industry that you compete in, iterative internal communications work is a crucial factor in operational excellence.

If you want your teams and your company to excel, pay attention to the way work is being performed, how knowledge gets transferred, and what your teams need in order to meet, or exceed, your goals.

About Lizabeth Wesely-Casella

Lizabeth Wesely-Casella is an internal communications corporate trainer and process improvement specialist. Her work has contributed to national health program restructuring, and she has helped businesses worldwide increase efficiency while improving staff experience. Lizabeth is an entertaining and informative speaker who shares actionable information with her audiences. To book Lizabeth for your event or podcast, visit her Speaking page.

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